How should geophysics contribute to disaster planning?

Earthquakes, tsunamis, and other natural disasters often showcase the worst in human suffering – especially when those disasters strike populations who live in rapidly growing communities in the developing world with poorly enforced or non-existent building codes. Scientists now illustrate how nearly identical natural disasters can play out very differently depending on where they strike.
Source: http://www.sciencedaily.com/releases/2013/05/130516182002.htm